Niel Robertson | Street Fight

Foursquare, Groupon, and the Market-Making Problem

Niel Robertson

Foursquare, Groupon, and the Market-Making Problem

With Groupon’s filing to go public last week, there has been even more debate over the two-sided market strategy of consumers and local merchants. Another business that has focused on this approach is Foursquare. Is the window of opportunity closing for Foursquare to become the breakout success it could be? The answer depends on how much the company is willing to change its DNA to serve both sides of their market — and perhaps take a few lessons on self-serve and average selling price from Groupon…