Nicole Spector | Street Fight

PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

Nicole Spector

PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture

As more and more brands invest in location-based marketing campaigns, there’s a crucial need to zoom out and see the big picture. In an effort to bring marketers to this full circle moment, PlaceIQ today is debuting LandMark, a new data-as-a-service capability that allows brands access to their location-based audience and insights platform.

QSRs Are Thriving With Location-Based Data, But There’s a Caveat

Nicole Spector

QSRs Are Thriving With Location-Based Data, But There’s a Caveat

QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks to location-based marketing, and, perhaps more importantly, the data mined from those efforts.

DAC Group’s Fritz: ‘Consolidation Has Already Started’ in Local Tech

Nicole Spector

DAC Group’s Fritz: ‘Consolidation Has Already Started’ in Local Tech

“The biggest opportunity [will materialize] as we start to see technology platforms look at areas outside of their sweet spot,” says the company’s VP of business development. “We’ve heard rumblings around technology companies looking to purchase more agency solutions, as well as vice versa: agencies looking to acquire for tech.”

Geoscape’s New Digital Platform, AudienTivity, Helps Brands Connect With Multicultural Shoppers

Nicole Spector

Geoscape’s New Digital Platform, AudienTivity, Helps Brands Connect With Multicultural Shoppers

The Miami-based company is dedicated to providing data and analytics systems centered around the U.S Hispanic population along with other “new mainstream consumers,” says CEO Cesar Melgoza. This includes consumers from various culture backgrounds, as well as age-based shoppers like millennials, and also the LGBTQ community.

Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

Nicole Spector

Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.

Hexagon Geospatial Aims to Make Maps More Important Than Ever Using Geo-data and Analytics

Nicole Spector

Hexagon Geospatial Aims to Make Maps More Important Than Ever Using Geo-data and Analytics

These days, we rely on maps not only to provide us a route, but also to be relevant in real-time. If a road is closed, we expect our map app to tell us as much. If a place of business we were planning on driving to is no longer open, then our map better have that information.

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

Nicole Spector

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

Snowcap Data Launches Leadbird, a Local Lead-Gen Toolkit for SMBs

Nicole Spector

Snowcap Data Launches Leadbird, a Local Lead-Gen Toolkit for SMBs

The new platform, which aggregates real-time local data, looks to give small businesses the same kind of access to data that big businesses have, but on a hyperlocal level, CEO Carl Rohling told Street Fight. From there, SMBs can design direct marketing campaigns based on information about the consumers in their proximity.

Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites

Nicole Spector

Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites

More and more small and medium-sized businesses are upping their digital marketing game — even though they still don’t have a clear understanding of the relative ROI of various channels. According to Thrive Analytics’ Local Pulse Report, 42% of SMBs are planning to boost their local marketing budgets in 2016.