Neg Norton | Street Fight

A New Way to Think About Local: Last Mile Advertising

Neg Norton

A New Way to Think About Local: Last Mile Advertising

While advertisers today seek to take advantage of an increasingly fragmented media environment, those focused on local advertising have different challenges and opportunities in that they are in closer proximity to the point of purchase. Even with the tremendous growth of online shopping and e-commerce, two-thirds of all local purchases are still taking place in-person at brick-and-mortar locations…

How Solocal Transformed the French Yellow Pages Into a Local Search Powerhouse

Neg Norton

How Solocal Transformed the French Yellow Pages Into a Local Search Powerhouse

In an industry once dominated by yellow pages, traditional media publishers and even established companies like Yahoo needed to evolve in order to stay relevant in the constantly progressing local search space. Jean-Pierre Remy, president and CEO of Solocal Group (formerly PagesJaunes Groupe), led his organization’s remarkable transformation from traditional print publisher to one of the world’s most progressive local search companies…