There has been a belief that duplicate content — although it is not cause for a penalty, unless it appears deceptive — hurts the overall quality of the website. Therefore, for years, duplicate content has been on a website audit checklist as an item to fix. But is that still the case?
Whether a business is local or not, content drives the bulk of digital marketing. A successful content marketing campaign involves topics that resonate with the intended audience, creates buzz on social media and attracts high quality links. Yet, the approach that many people take to content marketing is backward.