A recent controversy finds the search giant caught in a contradiction. The company has strong financial interest in acting as the gatekeeper to the news. But Google also has a strong interest in portraying itself positively in the news that it effectively controls.
An eBook on Google Q&A: Everything You Wanted to Know and More
Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.