Michael Fordyce | Street Fight

How Data Is Poised to Significantly Transform Local Marketing

Michael Fordyce

How Data Is Poised to Significantly Transform Local Marketing

It is becoming clear that this is the year when our industry effectively leverages data integration across the marketing ecosystem. One significant aspect of this industry evolution is the injection of physical-world data with other data sets, as well as mobile. Mobile data is the glue that connects all data with the broader ecosystem.