Michael Fives | Street Fight

Doubling Down on SinglePlatform

Michael Fives

Doubling Down on SinglePlatform

Your average small business owner has a limited marketing budget and precious little time to spend on their online presence — those that do have the resources want to see short term, tangible returns on their investment. SinglePlatform, a one-stop shop for restaurants to build a digital presence, may have an inside track on finessing this elusive small business relationship…

Hyperpublic: Structuring Place Data, Redefining Hyperlocal’s Scope

Michael Fives

Hyperpublic: Structuring Place Data, Redefining Hyperlocal’s Scope

What might we see spring forth from the ether when local data is properly structured? It’s easy to imagine various applications of search — i.e. “Show me all wine bars that serve croquettes.” Similarly, one can imagine that this type of data would be immensely valuable to advertisers who want to target, for example, everybody who drinks beer and is in walking distance of an establishment…