Mike Boland | Street Fight - Part 6

Mike Boland

Mike Boland is Street Fight’s lead analyst , author of the Road Map column and producer of the Heard on the Street podcast. He covers AR & VR as chief analyst of ARtillry Intelligence, and SF President of the VR/AR Association. He has been an analyst in the local space since 2005, covering mobile, social and emerging tech.

Mike Boland is Street Fight’s lead analyst , author of the Road Map column and producer of the Heard on the Street podcast. He covers AR & VR as chief analyst of ARtillry Intelligence, and SF President of the VR/AR Association. He has been an analyst in the local space since 2005, covering mobile, social and emerging tech.

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One Last Round of 2012 Predictions: Deals, Photo-Sharing, and Google Killers

Mike Boland

One Last Round of 2012 Predictions: Deals, Photo-Sharing, and Google Killers

In the coming year, the big names in mobile local usage (i.e. Yelp, Foursquare) will start to monetize their apps for the first time; U.S. mobile ad revenues will grow 50 percent over 2011, reaching $1.6 billion in 2012; and better targeting and personalization will replace deep discounts as the user “hook” for deals companies…

Why Local Will Dominate Mobile Ad Spend

Mike Boland

Why Local Will Dominate Mobile Ad Spend

BIA/Kelsey’s U.S. Mobile Local Ad Revenue Forecast projects that local mobile ad spend will go from $320 million last year to $3.37 billion in 2015 — when it will comprise about 2/3 of overall ad spend. Why will locally targeted ads be so dominant in the coming years?

How Will the “Check-in” Behavior Evolve?

Mike Boland

How Will the “Check-in” Behavior Evolve?

Just as it began to wane, the attention paid to Foursquare as the darling of the geo-social world has reemerged in the wake of the app’s version 4.0.2 release. Two Foursquare execs were on hand to dive deeper into the update during the recent Street Fight Summit in New York…

The iPhone 4S: A Local Voice

Mike Boland

The iPhone 4S: A Local Voice

Apple’s integration of voice search system Siri into the iPhone 4S operating system has clear implications for local search. Mobile voice search could skew local because of the propensity to use voice when out and about and in “lean forward” mode where local commercial intent is high…

Placing Facebook’s New Location Plans

Mike Boland

Placing Facebook’s New Location Plans

Almost exactly a year ago, Facebook Places launched with much fanfare and the requisite “______ Killer” claims. In this case, the proposed victim was Foursquare, having pioneered the check-in feature that was now central to Facebook’s new LBS play…

Delivering Local Deals: It’s All About the Data

Mike Boland

Delivering Local Deals: It’s All About the Data

It’s become clear that the two hottest areas of digital media — deals and mobile — are colliding. Mobile payments (i.e. Google Wallet) are meanwhile closing the loop on decades-old deal redemption and tracking challenges. This has led to another important variable: Data. More specifically, mobile payment technologies open the door for more comprehensive consumer purchase data, which can fold back into the equation for more targeted deal delivery…

Google Offers: Not a ‘Groupon Killer’ (But Still Pretty Killer)

Mike Boland

Google Offers: Not a ‘Groupon Killer’ (But Still Pretty Killer)

It’s been widely reported over the past few weeks that Google has launched a deals platform known as Offers. But most of this coverage has missed the point — falling into the tired but pervasive trope of “[insertnamehere] Killer” claims (in this case, Groupon). Offers will be similar to Groupon in some ways, but its economics and mobile integration are quite different. Comparisons aside, the real story is how Offers plugs into Google’s massive distribution network of search, Gmail, mobile and about 26 other products.

Local Deals’ Second Act: Dynamic, Mobile

Mike Boland

Local Deals’ Second Act: Dynamic, Mobile

In the tech and media worlds, it’s no secret that local deals and mobile are exploding — both in terms of revenue growth as well as in the attention and investment being lavished upon them. Surprisingly, though, the two elements haven’t yet come together to the degree that they probably should…

2011: The Year the Check-in Reached Puberty

Mike Boland

2011: The Year the Check-in Reached Puberty

Michael Boland is a guest author. To submit a guest post, go here.

In the location wars of the past two years, one of the battle cries has been the need to continually innovate “beyond the check-in” — building things on top of the core check-in function, driven by evolving device capability and user demand (or boredom).

Companies have taken this in various directions — “checking in” to TV shows, for example. Sector leader Foursquare has dabbled in things like Superbowl check-ins.

At least week’s Where 2.0 conference in Santa Clara, California, Foursquare co-founder Dennis Crowley talked about how the check-in grows up even as it stays focused on “the relationship between people and places.”..