Mike Boland | Street Fight - Part 2

Mike Boland

Mike Boland is Street Fight’s lead analyst and author of the Road Map column. He covers AR & VR as chief analyst of ARtillry Intelligence, and SF President of the VR/AR Association. He has been an analyst in the local space since 2005, covering mobile, social and emerging tech.

Mike Boland is Street Fight’s lead analyst and author of the Road Map column. He covers AR & VR as chief analyst of ARtillry Intelligence, and SF President of the VR/AR Association. He has been an analyst in the local space since 2005, covering mobile, social and emerging tech.

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Google’s Next Local Conquest: Visual Search

Mike Boland

Google’s Next Local Conquest: Visual Search

Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register. The latest move comes from Google, with an approach that could leapfrog beacons by using the positioning capability already in your phone (or soon will be).

Will Native-Social Ads Dominate Mobile?

Mike Boland

Will Native-Social Ads Dominate Mobile?

The majority of mobile ad companies that don’t evolve their janky and interruptive banners will be displaced. A new era of mobile ads will be defined by intelligent formats that speak to the affinities of buying-empowered millennials (who are now almost 40 by the way).

The AI Wars in Local Have Already Begun

Mike Boland

The AI Wars in Local Have Already Begun

This AI-centric battle is being waged by heavier contenders than any before it, including Apple (Siri), Amazon (Alexa), and Google (Assistant). They’re each basing battle plans on their current positioning and biggest assets, and the winner will sway the next era of local commerce.

Local’s Next Hurdle: The Impressionable Use Fallacy

Mike Boland

Local’s Next Hurdle: The Impressionable Use Fallacy

No matter how good the targeting, creative, and “right person, right place,” the vast majority of our time contains urgencies that render us immune to push-based mobile ads. It’s basically a question of how often we’re actually idle, and therefore impressionable to being rerouted from a deliberate course.

Pokémon Go and Local: Why Now?

Mike Boland

Pokémon Go and Local: Why Now?

The lesson from the phenomenon isn’t for local tech companies to try and build the next Pokémon Go — but rather to build a similarly justifiable value exchange for sharing location. Advertisers and ad networks should likewise work with apps that have that higher likelihood of user opt-in.

Automating Local Commerce: Rise of the Chatbots

Mike Boland

Automating Local Commerce: Rise of the Chatbots

Bots could displace apps just as apps displaced search. “Search started with consumers typing into a box,” Pingup’s Ron Braunfeld said recently. “[AI] is all about knowing where you are, time of day, what’s in your refrigerator; and giving you the right information without having to search.”

The Physical World Is Eating the Web

Mike Boland

The Physical World Is Eating the Web

Most beacon scenarios require users to jump through a set of compatibility hoops. But Google has been quietly working on an antidote: The physical web. To sidestep some of the opt-in friction, it positions the browser as the beacon interface and it transmits beacon content using URLs.

Is Apple Quietly Assembling an SMB Trojan Horse?

Mike Boland

Is Apple Quietly Assembling an SMB Trojan Horse?

Apple is co-promoting Square’s NFC reader for SMBs. and selling the readers in Apple Stores. The $49 reader accepts Apple Pay, which significantly lowers the barrier for SMBs to get in the game. The move should boost Apple Pay, but there also may be much bigger ambitions to lock in market share in new areas.