The social media giant recently rolled out a suite of new experiences for Facebook Pages — most powered by third party technologies. These collaborations mean more engagement, visibility, and revenue for the companies that provide them; but what does it mean for Facebook?
Snapchat may be considered by many to be “the next Facebook,” but its approach to social media and interactions couldn’t be more different. From its emphasis on moments to the uneasiness the founders have with ad personalization, the company is certain to blaze a trail all its own the the local space.
If you’re concerned about attracting customers through SEO content, you likely have mixed feelings about the recent enhancements made by Google to improve user experience. But here are three ways that Rich Answers can actually improve the quality of your web traffic.
When local stories go viral, the often do so at the expense of local advertisers who see no added value in this influx of poorly targeted leads. So how do local publishers benefit from the periodic bonanza of visiting traffic without alienating their base?
Now more than ever, conversions are the metric used to measure the value of every pit stop along the customer journey as it moved across multiple devices and channels. Displacement-based attribution strategies help marketers stay in step with consumers.
While many onlookers think that increased comparison shopping, faster and cheaper delivery options like drones, and the convenience of shopping at home equal doom for physical stores, the reality is that the economy (like the people behind it) is largely driven by the irrational.
Uber-for-X innovators and investors be warned: several elements of Uber’s market inoculated it against three hazards associated with the single service model: Trigger Infrequency, Customer Loyalty, and Market Density.
As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…
Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…
It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…