Manpreet Singh | Street Fight

Imagining a Local Search Pathway for Snapchat

Manpreet Singh

Imagining a Local Search Pathway for Snapchat

Snapchat may be considered by many to be “the next Facebook,” but its approach to social media and interactions couldn’t be more different. From its emphasis on moments to the uneasiness the founders have with ad personalization, the company is certain to blaze a trail all its own the the local space.

Marketing to the ‘Happy’ Majority of SMBs

Manpreet Singh

Marketing to the ‘Happy’ Majority of SMBs

The local search industry needs to offer more responsive solutions for the average small business owner. The industry can’t simply drive more leads — it has to drive more, better-qualified, and better-paying leads at profit margins that incentivize buy-in from a business consumer that demands all or nothing. Only by catering to the “disconnected and contented majority” can the industry push itself to the highest standard of usability and convenience…