Lorren Elkins | Street Fight

SMB Ecosystems vs Universes: What’s the Difference and What Do They Tell Us?

Lorren Elkins

SMB Ecosystems vs Universes: What’s the Difference and What Do They Tell Us?

From analyzing the companies that specifically target the SMBs, this space is better depicted by a series of galaxies that swirl independently of each other and offer the SMB a myriad of choice. The upshot of all this work is that some stars are shrinking and others are growing. Bigger companies are actively acquiring and consolidation is increasing.

INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

Lorren Elkins

INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

As the head of digital strategy for a broadcaster operating local TV stations, Lorren Elkins has been challenged to clearly understand the digital marketing space from an SMB perspective. In response, he developed an interactive chart, now in its second iteration, to both enhance his own understanding and assist SMBs in identifying potential suppliers.