Loren Hillberg | Street Fight

In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key

Loren Hillberg

In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key

We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…