Liz Taurasi | Street Fight

Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

Liz Taurasi

Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

A lot of local marketing companies are operating in the shadow of prior practices and companies that created a lot of distrust in the market, says Moz CEO Sarah Bird, who will be a speaker at Street Fight Summit West next week: “Part of the vision of online-to-offline attribution is to overcome that snake oil effect and build trust so you can point to data.”

Moving App Zootly Wants to Make Your Relocation On-Demand

Liz Taurasi

Moving App Zootly Wants to Make Your Relocation On-Demand

Launched in 2015, the on-demand moving app connects anyone who needs a mover or delivery with a professional mover in minutes. Whether it’s for moving a couch, a whole home or even getting some big purchases home from a day of shopping, the idea is that you can get a van or a truck and some movers when and where the need arises.

First Data Wants to Turn Its Payment Empire Into a Local Marketing Juggernaut

Liz Taurasi

First Data Wants to Turn Its Payment Empire Into a Local Marketing Juggernaut

First Data, the payment processing giant, wants to be more than just a black box on the counter. We caught up with Peter Karpas, global head of SMB product, to talk about moving beyond the payment business, the company’s acquisition strategy, and where the world’s largest payment process fits into the future of small business…

Former Kozmo CTO: There’s Froth in the Local Delivery Market

Liz Taurasi

Former Kozmo CTO: There’s Froth in the Local Delivery Market

Street Fight recently caught up with Chris Siragusa, CEO of Max Delivery — who also happens to be the former CTO of Kozmo.com, a failed food delivery startup which came to epitomize dot-com era excess. Here, Siragusa talks about what’s changed in delivery since the 2000s and why he thinks things will turn out differently this time around…

Amazon and Yelp Want a Piece of Online Ordering — Here’s Why There’s Still Hope for Startups

Liz Taurasi

Amazon and Yelp Want a Piece of Online Ordering — Here’s Why There’s Still Hope for Startups

A wave of consolidation in the food ordering industry has reignited the race to capture a $70 billion sector. But as market leaders go public and other firms barrel in on the industry, is there still room for younger companies to grow? CEO Matt Howard at EatStreet, one of the largest remaining independent ordering firms, thinks so.

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Liz Taurasi

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Street Fight recently caught up with David Mihm, the director of local search strategy at Moz, to talk about the impact of Google’s latest local search update on multi-location brands, the state of local search’s shift to mobile, and what a rash of new vertical sites means for Google…