Len Short | Street Fight

In Google/Facebook Duel, SMBs Are the Real Winners

Len Short

In Google/Facebook Duel, SMBs Are the Real Winners

With Google’s recent changes, Facebook may now offer small business advertisers a better way to reach low-funnel shoppers — those currently in-market for a product or service, not just those vaguely searching for the category. Google’s move could drive many businesses into Facebook’s arms.