Laura Rich | Street Fight

#SFSNYC

The Local Conference You Don’t Want to Miss

1 Comment 15 October 2013 by

It's that time of year again when the most exciting companies in local gather in New York City to hash through and celebrate the best ideas and strategies. Street Fight Summit is coming next Thursday and Friday to TriBeCa, and one of the themes we're focusing on this year is partnerships. Partnerships are a key reason we have been bringing people together for the last few years, but never have they been such a high-profile, essential element of success as they have become over the past year...

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Commentary

What We Mean When We Talk About ‘Hyperlocal’

5 Comments 30 January 2013 by

When we launched Street Fight, we expanded the term "hyperlocal" from its traditional use pertaining only to passionate, driven, highly local publishers who were the first to act on the erosion of local media’s business. We have applied it to include anyone who is disrupting and taking market share from traditional media and offering local businesses new ways to reach consumers...

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News

More Hyperlocal Investment Content Coming to Street Fight

No Comments 12 September 2012 by

Over the last six months, our Hyperlocal Investment Report newsletter has aimed to guide investors through this new industry, to give context and insight into the market potential of pre-public companies, and to synthesize activity in the public markets as well as in private placement, venture capital, mergers and acquisitions, private equity and the like. With this issue, we're moving it from a paid product to delivering this content on our public website for free, to engage in broader discussion around key issues in hyperlocal investing.

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Commentary

Why Don Draper Would Hate Hyperlocal

23 Comments 26 March 2012 by

Many brands are still stuck in the days of Don Draper, failing to see that the potential for a lasting bond is even greater with hyperlocal (and delivers better ROI). Campaigns on services like LevelUp, LivingSocial or Tackable have more resonance precisely because they are tied to where you are. They tap into your good feelings around, say, your favorite pizza place, a connection that doesn’t require the same kind of shaping by big media or advertising mavens.

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Commentary

Hyperlocal in 2012: More Consolidation and Scale, Less ‘Free’

1 Comment 29 December 2011 by

What it comes down to is that hyperlocal companies like Foursquare and Groupon, despite their "hyperlocal" raison d'etre, need scale to bring an effective proposition to merchants and big brands. Scale helps, even if that just means a larger audience within a metro area or even a single neighborhood...

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Features

Local Quotables: Seth Priebatsch, Chris Dixon, Dan Street and more…

No Comments 02 December 2011 by

Chris Dixon sends kudos to Foursquare's latest release; Seth Priebatsch gets excited about the evolution of money as it moves further online; Steve Buttry gets an endorsement; Josh Fenton talks hyperlocal publishing success; and Dan Street describes the evolution of local as "not a search problem."

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News

Sponsored Post: Free Tickets to Social Media Analytics Conference

No Comments 11 October 2011 by

Business Insider is giving away 5 free tickets to the VentureBeat community for their Social Media Analytics conference, the place to learn how to measure your social-media impact and generate ROI.

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Commentary

Can Hyperlocals Help Solve the Jobs Problem?

No Comments 13 September 2011 by

The stock market is falling, Europe is teetering and for many Americans, there are few jobs in sight. On Monday, the National Association of Business Economics issued a report underscoring what many Americans already know: jobs aren't coming back in any substantial way any time soon. The panel of 52 economics experts said they expected GDP to grow just 1.5% this year, too low to move the needle on the 9% unemployment rate...

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Street Smart Moves

Loopt: Re-Energizing the Deal Business

No Comments 24 June 2011 by

Our pick in this week's Street Smart Moves is Loopt. Daily deals is a hackneyed formula already, but Loopt is trying to bring some innovation to the fore by letting consumers pick their own deals. What Loopt is doing is almost exactly the answer to John Wannamaker's famous quote about not knowing which half of his advertising worked (but knowing half did): By letting consumers suggest the items they want deals on, merchants will know what will sell.

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Commentary

Surveys All Say: Hyperlocal’s Taking Over Ad Spending. Duh.

2 Comments 21 June 2011 by

A new survey released this week by the hyperlocal network Topix says what is increasingly clear in every new data that emerges: ad dollars are shifting to local, and of that, most are going online. The Topix survey of ad agencies found 90% said they are buying more local ads ("geographically-targeted") than they ever have.

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