Kevin Arrix | Street Fight

Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers

Kevin Arrix

Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers

As it splits the difference between real-time bidding and totally manual ad-buy systems, programmatic direct allows publishers and advertisers to create specific agreements around how the process will work. It guarantees protected inventory and premium placements without requiring much in the way of hands-on operation.