Josh Fenton | Street Fight

In the Golden Age of News Media

Josh Fenton

In the Golden Age of News Media

We are in one of those eras in business where chaos, disruption and innovation are the norm. The legacy news media business as we have known it is completely and utterly broken as an operable model at a time when folks seek more information than ever before…

It’s Official: The Newspaper Industry Has Given Up on Newspapers

Josh Fenton

It’s Official: The Newspaper Industry Has Given Up on Newspapers

In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures. The decisions by Gannett, E.W. Scripps and Tribune to divide their once “synergistic business models” into separate and very distinct businesses indicate that we are now at the beginning of the end-of-the-end for this industry…

As Digital Ascends, Is Legacy Media Becoming a ‘Sinkhole’ for Marketers?

Josh Fenton

As Digital Ascends, Is Legacy Media Becoming a ‘Sinkhole’ for Marketers?

One of the most insightful studies released this year by Boston Consulting Group found that the 23 million small businesses in the U.S. allocate only 3% of their advertising spend to digital. Larger companies spend more, but digital still comprises only 15% of their marketing budgets. Meanwhile, it’s clear that the effectiveness of digital media has surpassed that of legacy — and it’s no longer even close. So marketers are spending the vast majority of their budgets on media that consumers are no longer engaging with…

What Legacy Local Media Can Learn From the Red Sox

Josh Fenton

What Legacy Local Media Can Learn From the Red Sox

In advance of 2013, the Red Sox again fired the team’s manager, changed the executive suite, and reinvented the workforce. The new goal: replace high-cost and complaining “superstars” with a talented new group who bought into the new model. The organization became more horizontal and the salary of the team dropped by 20%. Meanwhile, over the course of the year, productivity increased by 40%…

7 Key Lessons From AOL’s Struggles With Patch

Josh Fenton

7 Key Lessons From AOL’s Struggles With Patch

Why did a well-heeled usurper to newspapers find itself imploding last week? Ultimately, Patch could still reinvent itself — but if it does not there are plenty of lessons to be learned and applied to all of us working to produce the next model of local journalism. Here are seven…

It’s Local Media That’s Broken, Not Hyperlocal

Josh Fenton

It’s Local Media That’s Broken, Not Hyperlocal

In mid-sized cities across America for nearly 100 years, the daily newspaper was the purveyor of enterprise journalism, the opinion maker and a focal point for advertising. In many cities they were monopolies: they set the pricing for advertising, they promoted and punished political officials, and they decided the news cycle every day. But as digital has overtaken American life, mid-sized American newspapers have not kept pace…