#SFSNYC: YP Focuses on Audience to Keep Growing and Deliver Value to Clients

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At Street Fight Summit in Brooklyn on Tuesday, Jared Rowe, CEO of YP, sat down with Andrew Shotland, proprietor of Local SEO Guide, to talk about recent trends and best practices in hyperlocal tech and marketing as well as his company’s efforts in the space.

#SFSNYC: Strategizing for the Coming Local Consolidation

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In the six years since Street Fight was founded, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. To break down this issue, Street Fight CEO and founder Laura Rich sat down with four experts in tech, SMBs, and mergers and acquisitions at Street Fight Summit Tuesday.

#SFSNYC: How Facebook’s Mobile Studio Is Helping SMBs Target Consumers

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Keara Tanella, SMB Lead at Facebook’s Creative Shop, tackled the issue of digital marketing for SMBs at Street Fight Summit in Brooklyn Tuesday. Delivering the morning’s keynote address, Tanella explained how local businesses can harness the tools of Facebook’s Mobile Studio to cultivate effective social and mobile marketing strategies.

Street Fight Daily: Verizon’s Path to Disrupting the Duopoly, Twitter Data’s Potential

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Face Challenges Integrating Yahoo and AOL Before It Challenges Google and Facebook… MoPub Is Testing Ways to Do More with Twitter Data… Modern Marketing Means Mobile Messaging…

Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts… AI Is Leaping from Hype to Reality, and Marketers Are Reaping the Benefits… Uber Board Adopts All Recommendations from Eric Holder Report…

OwnLocal Acquires Wanderful Media, Building Out Local Data

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OwnLocal, an Austin-based digital marketing platform that helps local media companies convert print, radio, and television ads into high-powered digital campaigns, has acquired Wanderful Media.

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…

Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…

Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Apple and Google Take Aim at Ads, Publishers Tremble… Pinterest Raises Another $150 Million As It Aims to Conquer Visual Search… Analytics Tools Are Still a Challenge for Many…

Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…

Raise Report: DemandBase, G2 Crowd, People.ai Score New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Frichti, Bulletin, StreamSets, and Julie Desk.

Street Fight Daily: Apple Manufacturing ‘Smart Home’ Speaker, Blue Apron Files for IPO

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… For Smart Home Speakers, a Possible New Competitor… Blue Apron Delivers $100 Million IPO Filing… Uber Says It Just Noticed Error on Pay, But It Was No Secret…

Street Fight Daily: Meeker Touts Mobile/Video/Voice, Facebook Expands Factual Partnership

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mary Meeker’s 2017 Internet Trends Report… Facebook Expands Location Data Partnership with Factual… Uber’s Head of Finance is Leaving…

Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fires Former Google Engineer at Heart of Self-Driving Dispute… Google Tests Personalized Search, Likely a Future Ad Targeting Weapon… How to Differentiate Among the Many Marketing Automation Companies…

Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Renew Focus on Search Optimization — and Find New Tricks… Hotels, Feeling the Pinch of AirBnB, Promote Local Experiences… Instagram CEO on Stories: Don’t Call It a Copycat…

Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle… Lyft Launches Luxury Service in NY, SF, and LA… Facebook Recruits Its Top Publishers for Exclusive Shows…

Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…

Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Created an Ad Format to Help Brands Directly Message Users… New Facebook Tool Handles Media Companies’ Video Ad Sales… Uber to Repay Millions to Drivers, Who Could Be Owed More…

Street Fight Daily: Google Adds Attribution Tools for Marketers, Gen Z Loves Brands and Influencers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants to Measure the Entire Path to Purchase… Gen Z Enjoys Branded Content More Than Millenials… Marketers Press Claims Against Facebook Over Inflated Metrics…