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Street Fight Daily: Amazon & Walmart Disrupt Grocery, Facebook Pulls Plug on Separate Feed

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Competition from Amazon and Walmart, It’s Getting Tougher for Local Grocers… Facebook, Diverging from Snap, Decides Separating News from Friends and Media Unwise… Attribution Blind Spots Are Eating Into Your Performance…

News & Analysis

Reputation.com Acquires SIM Partners

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In what is sure to be one of local’s major acquisition deals of 2018, Reputation.com has acquired SIM Partners, the companies announced today.

News & Analysis

Street Fight Daily: Reputation.com Acquires SIM Partners, Placed Open-Sources Its Platform

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reputation.com Acquires SIM Partners… Placed Opens Up Location Analytics Platform for Free Public Use… BrandMuscle’s Paul Elliott Talks New Report on How Brands Can Go Local with Precision…

News & Analysis

Street Fight Daily: Facebook Invests in Local News, Ford Plans to Enter Local Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Announces Support for Local News Subscriptions… Ford Lays Foundation for Autonomous Ride-Hail and Delivery Service… CPGs Focus on Marketing in Tough US Retail Landscape…

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Street Fight Daily: Duopoly Shares Data with Brands, Third-Party Location Data Boosts Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Duopoly Shares More Data with Brands, But There Are Snags… The Next Big Threat to Consumer Brands (Yes, Amazon’s Behind It)… Walmart Reimagines In-Store Shopping Experience with Mobile Update…

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Street Fight Daily: How Google’s Ad Changes Affect Local Biz, Snap Ups Its Ad Game

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Unpacking the Increasingly Complex Local SERP… People Are Talking About You: The Hidden Value of User-Generated Content… Media Buyers: Snap Is Focused on Enabling Commerce in Ads…

News & Analysis

Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist… Amazon Plans to Open As Many As Six More Amazon Go Stores This Year… Twitter Tightened Up the Requirements for Its Amplify Publisher Program…

News & Analysis

Street Fight Daily: Google Debuts ‘Auto Ads,’ Digital Media Titan Vox Cuts Staff En Masse

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Debuts AdSense ‘Auto Ads’ with Machine Learning… Vox Media Cuts About 50, Scales Back Social Video… Snapchat’s E-Commerce Strategy Hit a New High…

News & Analysis

Street Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local Businesses

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Tests Offline Attribution Using Guest WiFi and Email Matching… Gannett Leans Into Local to Grow Its Share of National Ad Pie… Walmart Fights a Bloody Battle Against Amazon…

News & Analysis

Street Fight Daily: Publishers’ Facebook Traffic Keeps Falling, Walmart’s E-Commerce Growth Flags

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Promised, Facebook Traffic to Publishers Declines Again… Walmart Tumbles As Flagging Online Growth Jolts Investors… Google Chrome Blocks Irksome Ads. That’s Good, Right?…

News & Analysis

Raise Report: Unacast, Attentive, Adikteev Score Fresh Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for 8th Wall, Front, Asana, and Lumi.

News & Analysis

Street Fight Daily: AMP Sends Pubs More Traffic, New York Times Launches Ad Analytics Team

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Replacing Facebook’s Traffic to Publishers… New York Times Adapts Data Science Tools for Advertisers… Why Your Grocery Store Wants to Be Like a Startup…

News & Analysis

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…

News & Analysis

Snap Opens Its API to All Brands, Agencies, and Tech Firms

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The company is providing open access to its marketing API, a move that will allow brands, agencies, and marketing technology firms to explore advertising on the social platform more freely.

News & Analysis

Street Fight Daily: Snap Opens Up Its API, Google Expands AMP

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Opens Its API to All Brands, Agencies, and Tech Firms… Google Takes AMP Beyond Basic Posts with Its New Story Format… Uber Posts Q4 Losses of $1.1 Billion on Higher Sales…

News & Analysis

Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’… Facebook’s New Branded-Content Guidelines Spark Turmoil for Some Pubs… Amazon Laying Off Corporate Employees in Rare Cutback…

News & Analysis

Facebook Is Shedding Those Coveted Gen-Z Users

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Less than half of the American internet population between ages 12 and 17 will use the social network this year, a drop from the past few years.

News & Analysis

Street Fight Daily: Facebook Sheds Young Users, Brands Move Marketing In-House

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Shedding Those Coveted Gen-Z Users… 56% of Brands Plan to Move More Marketing In-House… What It Would Take for Amazon to Become FedEx or UPS…

News & Analysis

Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx

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Amazon is about to jump into the business of package delivery. The delivery program will launch in Los Angeles in the coming weeks before expanding to additional cities. The move poses a direct challenge to the likes of UPS and FedEx.

News & Analysis

Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx… Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences… Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends…

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