Joseph Zappa | Street Fight - Part 28

Street Fight Daily: E-Commerce’s Toll on SMB Retail and Delivery, Digitizing Local Marketing

Joseph Zappa

Street Fight Daily: E-Commerce’s Toll on SMB Retail and Delivery, Digitizing Local Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How E-Commerce Disrupts Small-Town Delivery Services and Retailers… Digitizing Traditional Marketing Methods to Compete in Local Search… Sulky New Media Still Clings to Old Media for Cash…

Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps

Joseph Zappa

Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Amazon Data From Wall Street Should Terrify All Retail Stores in the US… Google Adds Lyft and Gett to Taxi Options on Maps… How Publishers Can Help Brands Navigate the Content Marketing Crossroads…

XPlenty CEO: Pokemon Go Data’s Usefulness Depends on Integration and Visualization Strategies

Joseph Zappa

XPlenty CEO: Pokemon Go Data’s Usefulness Depends on Integration and Visualization Strategies

“It’s pretty difficult to get access to location data,” says Yaniv Mor. “There are quite a few companies today that are starting to provide products for smaller businesses that will help them take advantage of location data, but at this scale — hundreds of millions of users — that’s something that we haven’t seen yet.”

Street Fight Daily: Uber Tried to Buy Lyft, Google Helps Brick-and-Mortar Biz

Joseph Zappa

Street Fight Daily: Uber Tried to Buy Lyft, Google Helps Brick-and-Mortar Biz

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Tried to Buy Lyft in 2014 But Negotiations Fell Apart Over Price… Google Helps Brick-and-Mortar Retailers Turn Mobile Scrolling Into In-Person Buying… With Facebook’s Power Growing, Publishers Scramble to Connect Directly with Audiences…

Street Fight Daily: Google Updates Analytics App, Ad Buyers Talk Digital Platforms

Joseph Zappa

Street Fight Daily: Google Updates Analytics App, Ad Buyers Talk Digital Platforms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Updates Analytics App, Providing Insights in Five Minutes… What Ad Buyers Think About Facebook, Twitter, and Everything In Between… To Run a Killer Loyalty Program, Retailers Need to Think Big…

Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption

Joseph Zappa

Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

Joseph Zappa

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft’s $9 Billion Price Tag Was Too High for GM… Uber and Alphabet Rivalry Heats Up Over Self-Driving Vehicles, Mapping Tech, Ride Hailing… Square Forges Relationships with Competitors to Expand its Business Opportunities…

Street Fight Daily: Marketing Tech Brings in Big Bucks, Consumers Still Unsure About Mobile Wallets

Joseph Zappa

Street Fight Daily: Marketing Tech Brings in Big Bucks, Consumers Still Unsure About Mobile Wallets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech… How Connected Cars Are Turning Into Revenue-Generating Machines… Brands Debate Pros and Cons of Reaching Consumers via WhatsApp…

Street Fight Daily: Instagram Boosts Brands’ Customer Service, AI-Powered Assistants on the Rise

Joseph Zappa

Street Fight Daily: Instagram Boosts Brands’ Customer Service, AI-Powered Assistants on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Useful for Social and Marketing, Instagram Now Helps Brands with Customer Service, Too… NuTonomy Debuts Self-Driving Cabs, Beating the Likes of Uber and Google to the Punch… Digital Media Specialist Warns Against the Hazards of ‘Over-Targeting’…

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart

Joseph Zappa

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart

What makes location data actionable and location-based marketing effective — and what do recent success stories like Pokemon Go foretell for the location data industry? Street Fight recently caught up with Joe Francica, managing director of geospatial solutions at Pitney Bowes, to talk about the best practices in location data.

Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

Joseph Zappa

Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Mobile Ads Grow More Crucial, Google Pledges to Crack Down on ‘Intrusive Interstitials’… Facebook Improves Its ‘Lightweight Video’ Slideshow Ads, Provides Support for Mobile Ad Creation… Most U.S. Publishers Rely on Both Ad Support, Subscriptions…

Street Fight Daily: Lyft Disputes Sale Report, OpenStreetMap Debuts Crowdsourced Street View

Joseph Zappa

Street Fight Daily: Lyft Disputes Sale Report, OpenStreetMap Debuts Crowdsourced Street View

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve… Lyft President Says Company Was Never Looking for a Buyer… Many Businesses Can’t Assess the Digital Customer’s Experience…

Street Fight Daily: Lyft Seeks a Buyer Without Success, Google Expands Local Business Cards

Joseph Zappa

Street Fight Daily: Lyft Seeks a Buyer Without Success, Google Expands Local Business Cards

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft is Said to Be Seeking a Buyer, Without Success… Google Local Business Cards or Posts About to Roll Out to Thousands of SMBs… How the Wall Street Journal Plans to Reach 3 Million Subscribers…