Jon Schepke | Street Fight

Google Elevates Local Marketing to Prime Time

Jon Schepke

Google Elevates Local Marketing to Prime Time

Many industry watchers and practitioners correctly perceived the GMB API as a sign of how important it is for businesses to manage their location data properly. But the progression of the API represents something even bigger: empowering businesses to elevate and measure the value of local search marketing.

Why Voice Search Is the Future

Jon Schepke

Why Voice Search Is the Future

Voice presents tremendous opportunities for location marketers to build their businesses, too. Companies such as Domino’s Pizza and Starbucks are tapping into voice to drive commerce, but the best way to capitalize on voice is to let consumers define your approach.

Three Ways Location Marketing Is Changing in 2017

Jon Schepke

Three Ways Location Marketing Is Changing in 2017

People are searching differently. They’re using emoji, voice commands, and social media to find what they want on demand through a variety of channels and devices. As a result, businesses need to be more nimble and imaginative in the way they convert online searches into offline sales.