Providers need to do, ironically, what the best retailers do: make the experience better. To that end, data management is key. Here are some steps providers can take to address patients’ need for access and control.
Many industry watchers and practitioners correctly perceived the GMB API as a sign of how important it is for businesses to manage their location data properly. But the progression of the API represents something even bigger: empowering businesses to elevate and measure the value of local search marketing.