Jon Friedman | Street Fight

‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture

Jon Friedman

‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture

TV and other legacy platforms are evolving to become more precise. These forces reflect brands’ desire to reach the people they’ve identified as most amenable to their products, and they reflect the desire to do so with messaging that is deeply relevant to consumers’ lifestyles and interests.