John Vitti | Street Fight

Deals Plus Ads Equal a Bundle of Conversions

John Vitti

Deals Plus Ads Equal a Bundle of Conversions

Deals companies that want to remain relevant must diversify their solution sets to include other services for local merchants. At the same time, publishers who are looking to expand digital revenues through deals and offers need to overcome some of the objections raised by merchants. We wondered what would happen if we bundled local deals with other advertising products, like display ads. The result was that publisher sales conversion rates nearly doubled…