Joao-Pierre Ruth | Street Fight - Part 2

#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online

Joao-Pierre Ruth

#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online

The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations. The ways these different channels of retail have become intertwined was at the heart of a panel discussion at Street Fight Summit in Brooklyn on Tuesday.

#SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working

Joao-Pierre Ruth

#SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working

It might seem easier if one solution could fit every brands’ needs in hyperlocal marketing, but that could mean overlooking the context of each brand’s relationship with its customers. On a panel at Tuesday’s Street Fight Summit in Brooklyn, a diverse trio of brands and organizations discussed how they use hyperlocal marketing.

Empyr Partners with Vendasta to Expand Its SMB Reach

Joao-Pierre Ruth

Empyr Partners with Vendasta to Expand Its SMB Reach

Online-to-offline marketing platform Empyr has announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.

#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile

Joao-Pierre Ruth

#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile

Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their local pizzerias.

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

Joao-Pierre Ruth

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.

How Advancing Location Tech Can Help Revitalize Retail

Joao-Pierre Ruth

How Advancing Location Tech Can Help Revitalize Retail

Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket. He shared his company’s insights in a Street Fight webinar yesterday alongside The Integer Group’s group media director, M.K. Woltz.

Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers

Joao-Pierre Ruth

Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers

Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ needs, says transformation VP Ajay Kapoor.

Why Google Play Sees Complementary Roles for Travel and Local Apps

Joao-Pierre Ruth

Why Google Play Sees Complementary Roles for Travel and Local Apps

A few taps is all it takes with an app to book travel arrangements or order dinner — and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. James caught up with us recently to discuss how apps can be contextual on multiple levels.

How Harman Takes Electronics Marketing to the Local Level

Joao-Pierre Ruth

How Harman Takes Electronics Marketing to the Local Level

Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Shobhit Kapoor, Harman’s vice president of global brand marketing, caught up with Street Fight recently to talk about how the company thinks about connecting with local consumers.

Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers

Joao-Pierre Ruth

Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers

A division of The Walt Disney Company has been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos spoke to us about how consumer personality can be understood and how the information can be used to tailor ads more precisely.