Joao-Pierre Ruth | Street Fight

Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers

Joao-Pierre Ruth

Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers

Even with its established history and market presence, Doug Zarkin, VP & head of marketing for Pearle Vision, says the brand continues to innovate on ways to attract that local customers. He spoke with Street Fight recently about the ways the brand gets in its customers’ line of sight.

How Red Wing Shoes Finds Its Stride in Brand Marketing

Joao-Pierre Ruth

How Red Wing Shoes Finds Its Stride in Brand Marketing

Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about their trusty, well-worn boots.

Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

Joao-Pierre Ruth

Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.

#SFSNYC: The Restaurants of Tomorrow

Joao-Pierre Ruth

#SFSNYC: The Restaurants of Tomorrow

Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, the NRA’s Perry Quinn moderated a panel about how the restaurants of tomorrow are taking shape.