Jenny Beightol | Street Fight

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

Jenny Beightol

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

There has been a lot of backlash from Starbucks customers after the company changed the mechanism of its My Starbucks Rewards program last month from frequency-based rewards to dollars spent. The switch is informative for other retail brands, and indicates that personalization is key.