Jeffrey Peden | Street Fight

Getting ‘Real-Time’ Into Hyperlocal Advertising

Jeffrey Peden

Getting ‘Real-Time’ Into Hyperlocal Advertising

We’ve seen a demand to not only bring local advertisers back into the mix on mobile and online advertising, but a need to provide more relevant and more timely information within those ads. This is because consumers crave “new” at a pace never possible before now – and this desire shows in the response rates measured in multiples of a standard static banner ad…

With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

Jeffrey Peden

With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

Local businesses already recognize the need to follow the eyeballs from traditional media to mobile, but they are looking for partners to facilitate the move. Publishers are that partner. They already have the relationships with local advertisers. They already are a trusted guide, their publications a reliable channel, and they’ve already bought into the value of mobile…