Jeff Hasen | Street Fight

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

Jeff Hasen

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

A recent advertising report from the IAB found that U.S. interactive advertising revenues hit an all-time high of $42.8 billion in 2013, with digital exceeding broadcast television advertising revenues ($40.1 billion) for the first time ever. But some brands who are succeeding at hyperlocal are integrating legacy channels rather than eliminating them…