Isa Jones and Michael Fives | Street Fight

SinglePlatform Expands With YP.com Partnership

Isa Jones and Michael Fives

SinglePlatform Expands With YP.com Partnership

When you go to YP.com now, you can find not just listing information, but also information about what the business is selling and for how much. This effectively moves YP.com up in the purchasing decision funnel, shortening the user’s path to a purchasing decision and making it more likely that they’ll finalize that decision onsite…