Gregg Stewart | Street Fight

Are We on the Brink of a Retail Revolution?

Gregg Stewart

Are We on the Brink of a Retail Revolution?

Revolutions often happen over short periods of time and leave death and carnage in their wake. What we are experiencing today in retail is more of an evolution — a sort of “survival of the fittest” as both local and big brand retailers either embrace shifting consumer shopping patterns or face extinction.

Is It Time to Redefine ‘Local’ Marketing?

Gregg Stewart

Is It Time to Redefine ‘Local’ Marketing?

We’ve reached a pivot point where local market nuances and differences can create definable opportunity. I am not saying that the age of the big box retail or e-commerce portal are over, but if a brand does a better job at leveraging local marketing it can create a competitive advantage and differentiation point.