Gary Cowan | Street Fight

5 Reasons Why Local Marketing Will Mature in 2016

Gary Cowan

5 Reasons Why Local Marketing Will Mature in 2016

The past few years have seen the introduction of a whole universe of new tools designed to address individual aspects of digital marketing. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions, DataSphere’s Gary Cowan predicts. Here’s a look at five ways SMB local marketing will mature in the coming year.