Eric Pumphrey | Street Fight

The Key to Multi-Channel Success: Understanding the Search and Social Mindset

Eric Pumphrey

The Key to Multi-Channel Success: Understanding the Search and Social Mindset

People behave differently depending on where they are in the digital space. Even the same individual will exhibit drastically different behavior depending on when and where they are online. Understanding the different mindsets of your audience on these channels will help you align them more effectively.