Eric Groves | Street Fight

What Happens When SMBs Get Social?

Eric Groves

What Happens When SMBs Get Social?

Social networks are transformative, and are the most disruptive when they provide a market segment with opportunities previously unavailable. If you look at the history of how selling has traditionally been done, it’s evident that social will transform sales as well.

Selling to SMBs: AIDA and The Conversion Zone

Eric Groves

Selling to SMBs: AIDA and The Conversion Zone

I’m often asked by entrepreneurs and venture capitalists alike to talk about what changes throughout the course of the “bell curve ride” in selling to small and medium-sized businesses — and how organizations need to adapt at each stage in order to ensure continued success. Here’s the best way I can explain how it all works.