Eric Cohen | Street Fight

How Hyperlocal Publishers Can Leverage Native Ads

Eric Cohen

How Hyperlocal Publishers Can Leverage Native Ads

Depending on your perspective, so-called “native advertising” is either a bold new frontier or the re-naming of a tried and true form of advertising — the advertorial. But either way, it is a tool that should be in the kit of every hyperlocal publisher because native ads can deliver content from the native (local) perspective that hyperlocals share with their readers…