Eli Portnoy | Street Fight

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

Eli Portnoy

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…

Why Intuition Fails Us in Mobile Advertising

Eli Portnoy

Why Intuition Fails Us in Mobile Advertising

When mobile was in its infancy, it was appropriate to use intuition and past experience as a guide for how to run mobile ad campaigns. However, the time has come for us as an industry to evolve and begin to use data and empirical evidence to guide our mobile advertising. We need to test and validate our intuitions with unique mobile data to optimize campaign performance…