How Enhanced Targeting Will Change Local Commerce in 2013

Restaurants are moving away from the traditional daily-deal model and demanding more targeted services. In 2013 we will see the marketing landscape dominated by three types of marketing services addressing more specific merchant goals: snipers, niche pure plays, and the cycle-conscious…

Daily Deals vs. Happy Hours: The Impact of Internal Marketing Promos

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To get a sense of how happy hour compares to daily deals, Copilot Labs analyzed the point of sale data from a restaurant that has consistently run both happy hour and daily deals for more than a year and half. From April 2011 to October 2012 this business ran three deals and has had an active deal and happy hour every month…