Donna M. Airoldi | Street Fight

Why Call Tracking Works Across a Variety of Local Marketing Contexts

Donna M. Airoldi

Why Call Tracking Works Across a Variety of Local Marketing Contexts

Call tracking and analytics can be implemented across any media channel — although online search, directories and context-based marketing are especially important avenues. The key is to include a tracking component to measure and capture post-call, offline information and behavior in order to identify real advertising value…

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

Donna M. Airoldi

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey’s 2015 U.S. Local Media Forecast. “Mobile and social are growing faster than imagined,” said Mark Fratrik, the company’s chief economist…

Services Join Products in Goodzer’s Local Marketing Platform

Donna M. Airoldi

Services Join Products in Goodzer’s Local Marketing Platform

Goodzer has been making it easy for consumers to find products in local stores since launching in 2011. Soon the company will be doing the same with services. Last month Goodzer announced that it is adding “enhanced local services content” to its database of more than 2.5 billion products. The addition expands the company’s number of locations from 500,000 to 2.5 million…