David Shim | Street Fight

Can Businesses Use Hyperlocal to Leverage Customers’ Politics?

David Shim

Can Businesses Use Hyperlocal to Leverage Customers’ Politics?

There has been significant coverage about the differences in Democrats and Republicans, but to date there hasn’t been any analysis on real world activities associated with political affiliation. From grocery stores to restaurants, from retailers to gas stations, voting Democrat or Republican plays a part in which establishments we step foot in and which ones we don’t…

Getting Location Analytics Up to Speed for the Mobile Ad Revolution

David Shim

Getting Location Analytics Up to Speed for the Mobile Ad Revolution

The inability to apply value to the key differentiator of mobile (location) is part of the reason why mobile CPMs are still at 20% of desktop CPMs. It’s critical that media buyers push mobile inventory sources to provide location analytics that enable them to make buying decisions based on the unique features associated with mobile…