David Mihm and Mike Blumenthal | Street Fight - Part 3

As Local’s Complexity Grows, What Does It Take to Build a Sustainable Agency Business?

David Mihm and Mike Blumenthal

As Local’s Complexity Grows, What Does It Take to Build a Sustainable Agency Business?

“There are two paths for consultants or small agencies today,” writes David Mihm. “Either be a generalist who’s aware of all the major channels, and the kinds of businesses that are good fits for those channels, or develop an incredibly deep focus in a particular channel, and make a name for yourself as the go-to resource within that channel.”

Mihm & Blumenthal: How Google’s Monetization Shift Will Impact Local Search

David Mihm and Mike Blumenthal

Mihm & Blumenthal: How Google’s Monetization Shift Will Impact Local Search

In this new feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. This edition looks at the latest changes from Google and how local marketers should react.