David Kaplan | Street Fight

10 Top Location-Based Marketing Campaigns of 2015

David Kaplan

10 Top Location-Based Marketing Campaigns of 2015

Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.

10 Top Location-Based Mobile Campaigns of 2014

David Kaplan

10 Top Location-Based Mobile Campaigns of 2014

In 2014, the use of geo-data, geo-fences, beacons, ultrasound, even LED lighting and magnetic positioning systems, have coalesced around geo-targeting consumers both outside and inside store locations. We asked the folks at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year…