Why Do We Check In?

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“I did not want to be mayor of my dentist’s office. Why did I even check in?” read a tweet posted last week by Digital First Media’s Steve Buttry. Buttry was echoing a thought that I’ve had a lot lately about my own habit of checking in to Foursquare: I don’t know exactly why I’m checking in, or what I get out of it — yet I do it anyway, usually several times per day.

Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google Closing the Loop With New ‘Offer Rewards’ Program (Marketing Land)…

Groupon Is Hiring an Army of Engineers in Silicon Valley (Business Insider)…

Behind the Slowdown in Local Advertising (Media Life)…

Street Fight Daily: Groupon Reserve, Yellow Pages, New CityGrid CEO

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Expansion of Groupon Reserve Continues (Time)…

The Golden Allure of the Yellow Pages (BusinessWeek)…

CityGrid Media Announces Jason Finger as New CEO (Local Onliner)…

Street Fight Daily: Glassmap and Privacy, Judging Highlight

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Why Highlight Wasn’t A Breakout Success At SXSW (TechCrunch)

Glassmap’s Founders Get Clear About Online Privacy (GigaOm)

Retailers Strike Back in Mobile Wars With … People (Ad Age)

Topix Launches New Site, Politix, to Capitalize on Election Interest

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The network of hyperlocal aggregation sites is set to launch a new politically focused editorial/interactive product that will leverage its base of 10 million users nationwide to solicit reactions to curated news items, topical questions, and sentiment polls.

Street Fight Daily: 02.29.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Dennis Crowley: Every Map Should Have Foursquare Dots on It (Mashable)…

Hyperlocal News Sites Stay Away From Election Endorsements (OJR)…

Groupon Acquires Travel Search Company Uptake (AllThingsD)…

Street Fight Daily: 02.08.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial CEO Says 80% Of Businesses Are Willing To Do More Than One Deal (If Asked) (Business Insider)…

Klout Makes Its First Acquisition: Local-Mobile App Blockboard (GigaOm)…

So, Is Advertising on Yelp a Ripoff or Not? (ScreenWerk)…

Street Fight Daily: 02.07.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Agrawal: Yelp Advertising Is a Rip-off for Small Advertisers (VentureBeat)…

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal (TechCrunch)…

Facebook Is Bringing Ads to Mobile Apps (Mashable)…

Street Fight Daily: 02.06.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Facebook’s IPO: The Good, the Bad and the (Local?) Future (BIA/Kelsey)

Why Context Is King in the Future of Digital Marketing (Mashable)

Gilt Groupe Snags New Chief Marketing Officer from JustFabulous (AllThingsD)

Street Fight Daily: 02.02.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AOL’s Armstrong: Some Patches DID Turn Profitable in 2011 (Forbes)…

LivingSocial lost $558 million in 2011 (Washington Post)…
Luxury Flash Sales Sites Regroup After Layoffs (BetaBeat)…

Street Fight Daily: 02.01.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook Set to IPO Today (New York Times)…

Shopkick Scored $110M for Partners in 2011 (GigaOm)…

Top Three Reasons NOT To Do a Local + Online Startup — And What To Do Instead) (Crash Dev)…

Street Fight Daily: 01.31.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…

Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…

Street Fight Daily: 01.30.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…

Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…

Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…

Street Fight Daily: 01.27.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Shoply Aims To Socialize Ecommerce (TechCrunch)…

Nielsen Adds Hyperlocal Metrics (Mediapost)…

Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)…

Street Fight Daily: 01.26.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups..

BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)…

Tibbr Has a New Twist on Geolocation (ReadWriteWeb)…

Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)…

Street Fight Daily: 01.25.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Deals Coming to Tourist Kiosks in Chicago (Crain’s Chicago Business)…

Location-Based Shopping App Shopkick Now 3 Million Users Strong (TechCrunch)…

GuideHop and iStopOver Team Up To Fuse Local Activity and Rental Discovery (TechCrunch)…

Street Fight Daily: 01.24.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gilt Groupe Cuts Include 10 Percent of Employees and Two Executives (AllThingsD)…

Foursquare’s an API Billionaire: ‘Thousands per Second’ (Programmable Web)…

Local Online News to get TMZ Slant in L.A. (NetNewsCheck)…

Infographic: Retailers Were Second-Largest Source of Google Ad Revenue in 2011

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A new infographic released by search marketing software provider WordStream looks at the breakdown of industries that account for the 96 percent of Google’s income that comes from keyword advertising. While the finance and insurance industry took the top spot, retailers and general merchandise companies (including small local business owners) came in second…

Street Fight Daily: 01.23.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Mason: Groupon Has 10,000 Employees, 70% Outside of U.S. (TechCrunch)…

CBS Local Deal Opens Door for Pureplay (NetNewsCheck)…

Why 2012 Is the Year of Mobile Advertising (Mashable)…

Street Fight Daily: 01.20.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

798 Daily Deal Sites Closed in the Last 6 Months of 2011 (Daily Deal Media)…

‘Patch May Be A Big Waste Of Money For AOL, But My Dad Loves It’ (Business Insider)…

Online Ads Will Waste $12.4 Billion This Year In the U.S. (ReadWriteWeb)…