David Hirschman | Street Fight - Part 3

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

David Hirschman

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning…

Street Fight Daily: Tech ‘Bubble’ Speculation, Uber Looks to Go Driverless

David Hirschman

Street Fight Daily: Tech ‘Bubble’ Speculation, Uber Looks to Go Driverless

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Overvalued in Silicon Valley, but Don’t Say ‘Tech Bubble’ (New York Times)…
Uber Hard at Work on Effort to Replace Drivers With Machines (Pando)… How Everyone Gets the ‘Sharing’ Economy Wrong (Wall Street Journal)…

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

David Hirschman

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the value of proximity, the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution…

Study: Consumers Increasingly Receptive to Mobile Ads

David Hirschman

Study: Consumers Increasingly Receptive to Mobile Ads

A new study released by xAd and Telmetrics finds that consumer engagement with mobile ads has increased dramatically over the past few years. Nearly 50% of mobile shoppers said that they found mobile ads informative/helpful — up from 22% in 2013. In addition, nearly half of respondents who clicked on mobile ads said they went on to take secondary actions (like viewing a website or searching for additional information)…

Report: Local Media Ad Revs Will Climb to $158.6B By 2018

David Hirschman

Report: Local Media Ad Revs Will Climb to $158.6B By 2018

Local media ad revenues are set to increase 19% by 2018, according to new figures released by BIA/Kelsey, climbing from $133.2 billion in 2013 to $158.6 billion in 2018. The compound annual growth rate of 3.6% represents faster growth than previously expected, strengthened by political and Olympic advertising. Meanwhile, local digital media is set to continue its increase in market share, increasing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018…

Street Fight Daily: Facebook’s ‘Nearby Friends,’ Twitter Debuts App Promo Suite

David Hirschman

Street Fight Daily: Facebook’s ‘Nearby Friends,’ Twitter Debuts App Promo Suite

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologynearby-friendsFacebook’s “Nearby Friends” Feature Aims for More Offline Connections (Recode)… Twitter’s New Ad Unit Is A Huge, Huge Deal. Here’s Why (Forbes)… Citymapper Just Got Off the Funding Bus and Is Now $10M Richer (VentureBeat)…

Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

David Hirschman

Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologylevelupLevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee (Business Insider)… Zuckerberg: Facebook Graph Search Is ‘A Five-Year Thing’ (SearchEngineLand)… Seamless Delivers Tips Agreement (WSJ)…

Street Fight Daily: Twitter Buys Gnip, Google Developing Microcamera Contact Lens

David Hirschman

Street Fight Daily: Twitter Buys Gnip, Google Developing Microcamera Contact Lens

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologygnip_1x1Twitter Embraces Its Data and Buys Gnip (GigaOm)… Google’s Microcamera Contact Lens Is Coming to an Eyeball Near You (Time)… Seeking Growth, The Payments Industry Embraces New Technologies (TechCrunch)…

MomentFeed Nabs $5.5M in Funding to Scale Social for Multi-location Brands

David Hirschman

MomentFeed Nabs $5.5M in Funding to Scale Social for Multi-location Brands

MomentFeed announced this morning that it has closed a $5.5 million Series A funding round led by Signia Venture Partners. Robert Blatt, who was quietly installed at MomentFeed’s new CEO earlier this year, told Street Fight that the new funding would go toward further scaling MomentFeed’s platform…

Street Fight Daily: Foursquare/Yahoo Data Talks, PayPal Tests Face Verification

David Hirschman

Street Fight Daily: Foursquare/Yahoo Data Talks, PayPal Tests Face Verification

A roundup of today’s big stories in hyperlocal content, commerce, and technology… Yahoo, Foursquare in Talks Over Data Partnership (Buzzfeed)…

PayPal Testing Face-Verification System for Mobile Payments (Mashable)…

LocationInsight Becomes Placeable as It Aims to Eradicate Dirty Location Data (Pando Daily)…

Topix CEO: Hyperlocal Companies Are ‘Staying the Course’

David Hirschman

Topix CEO: Hyperlocal Companies Are ‘Staying the Course’

The hyperlocal news and community site has continued to chug along, with its user base growing and traffic spiking during the fall 2012 election season. We recently caught up with the company’s CEO Chris Tolles to talk about how the hyperlocal ecosystem is shaking out, how the shift to mobile is affecting publishers’ CPMs, and how Topix is engaging readers with a more moderated discussion…

Setster Launches Scheduling API for Deals Companies

David Hirschman

Setster Launches Scheduling API for Deals Companies

With the ascent of daily deals companies, there has also been a rise of scheduling services that seek to help out local merchants that run the deals and find themselves overwhelmed by the results. Setster, one such appointment-scheduling company, has announced the release of a new API which will give daily deal providers the ability to offer integrated scheduling as part of the marketing package that they give to merchants…