David Card | Street Fight - Part 2

Using Social Media for Enterprise Local Marketing: Comparing Twitter and Facebook Marketers

David Card

Using Social Media for Enterprise Local Marketing: Comparing Twitter and Facebook Marketers

Surveys suggest social media is pretty influential for shoppers, particularly young ones, although they gravitate to Instagram and Snapchat. Big brands are taking heed. Although packaged goods giant P&G said it was paring back its most highly-targeted Facebook ads, it recently confirmed that it was maintaining its overall Facebook spending.

Report: Solid Opportunity to Sell Marketing and Data Management Services to Local Merchants

David Card

Report: Solid Opportunity to Sell Marketing and Data Management Services to Local Merchants

As local merchants increasingly shift their marketing spending to digital tactics, they’re becoming more sophisticated in how they manage those programs. Street Fight’s latest analysis of its local small business survey shows a much higher adoption rate of digital dashboards and the like compared with previous research.

Report: Social Media Continues to Be a Top Marketing Tactic for Local Merchants

David Card

Report: Social Media Continues to Be a Top Marketing Tactic for Local Merchants

The fourth edition of Street Fight’s Local Merchant Report shows a continued movement to social media as a preferred marketing tactic among local merchants. They deem it their most effective tactic, so they’re increasing their spending. Analysis of the survey suggests that would-be marketing suppliers can help them integrate social with their own site and email campaigns, as well as assisting them with reputation management and reviews.

Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement

David Card

Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement

The reports released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. Both studies point to the need to apply integrated, cross-channel measurement techniques, and to use location data for targeting, customer segmentation, and attribution.

Why It’s Too Early to Go All In on Virtual Assistants

David Card

Why It’s Too Early to Go All In on Virtual Assistants

As the so-called customer journey takes new twists and turns, tech companies and agencies should help local businesses and brands differentiate themselves via user experience. Catering to virtual assistants might seem to be the path towards that goal. But it’s probably too early to make huge bets on these technologies.