Is Guest Blogging Dead? Focus on These Link Building Strategies Instead

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While guest blogging used to be a respected link building practice – and still might be okay in some instances – it is now often considered a violation of Google’s quality guidelines. And in the future, Google could penalize websites that accept guest posts if Google believes the business is attempting to gain links without truly earning them. Instead of placing all of your eggs in the guest blogging basket, it is best to focus on authentic link building. Here’s how…

Gauging Hummingbird’s Impact on Local SEO

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Standardization of data structure on simple things like name-address-phone number (NAP) information, mapping, local business category, organization (micro-formats) are now starting to pick up steam and become increasingly important for local search and discovery. Now with Hummingbird, things are about to get even more interesting…

How to Win The National-to-Local War with Technology and Services

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Enterprises still face the same issues as they did 30 years ago — namely, ensuring a consistent national-to-local implementation at “the last mile.” With more moving parts in digital media today, it is much harder to implement a successful national to local digital marketing program unless dealers (or franchises, contractors, physicians, etc.) are onboard, active participants and investing in the program…

What SMBs Need to Know About Facebook’s News Feed Redesign

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In the hopes of creating a better user experience (and ultimately more monetization opportunities), Facebook recently overhauled the design and functionality of its news feed — aiming to become the “personalized newspaper” of the digital age. The redesigned layout will include bigger photos, maps and news articles and users can now sort through feeds based on interests — so SMBs currently managing a page should definitely adjust the way they approach their Facebook marketing and creative strategy…