Brendan Morrissey | Street Fight

Why Developing a ‘Near Me’ Strategy Has Become Critical for Local Marketers

Brendan Morrissey

Why Developing a ‘Near Me’ Strategy Has Become Critical for Local Marketers

Mobile is no longer just an important or necessary element of a marketing strategy — it’s vital for the livelihood and existence of a brand. And it has led to a critical shift in shopper behavior that brand marketers are rushing to understand and adapt their digital marketing strategies to.

Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

Brendan Morrissey

Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

This year, investment in marketing tech is on pace to more than double the investment in ad tech, suggesting just how promising this market is. Because these solutions are in high demand and are built on a recurring and relatively predictable software-as-a-service (SaaS) revenue model, profits have surged.