Brandon Hull | Street Fight

Why Hyperlocal Marketing Will Best Gamification

Brandon Hull

Why Hyperlocal Marketing Will Best Gamification

Hyperlocal marketing strategy and gamification both strive to accomplish the same purposes: attract new customers and drive increased customer-visit frequency. And yet one of these won’t be fueling marketing efforts just a couple years from now. In my mind, it’s hyperlocal that wins, while gamification, as defined and promoted today, disappears.