PODCAST: This Week in Location-Based Marketing — Apple, Facebook, Yelp
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what the iOS maps and Yelp integration means for Apple; Facebook’s “Friends Near By” folly; Yammer winning the Microsoft lottery; and are smartphones helping in-store sales? Plus special guest Holger Leudorf of Foursquare talks about find vs. search…
Are QR Codes Here to Stay?
From a hyperlocal perspective, QR codes can be a powerful tool. It’s important to consider them as an engagement vehicle to drive traffic to your local destination, whatever that may be. Local store, local event, doctor’s office or coffee shop — they can be leveraged to increase footfall and ultimately revenue…
PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success; Xtify’s news about location-triggered push notifications; the resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward…
PODCAST: This Week in Location-Based Marketing — LevelUp, INRIX
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the new version of Foursquare’s app and a round of funding for LevelUp. Google brings street view to the knapsack. Denny’s is giving away a lifetime of Grand Slams. Plus our top funding stories, our resource of the week and special guest Jim Bak, Director of Communications at INRIX…
PODCAST: This Week in Location-Based Marketing — ScreenScape Networks
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at new Wifi-blocking wallpaper, Verizon’s $612M bet on Hughes Telematics. Groupon gets into the food ordering business and we love our Guiness – even more with QR codes. Plus, our special guest Mark Hemphill of ScreenScape Networks and our resource of the week from the FCC…
Fashion Brands Using Online Images to Drive Local Commerce
Bergdorf Goodman’s “Shoes About Town” Instagram campaign shows some of the possibilities that exist for creative marketers who want to up awareness of high fashion brands. A picture is certainly worth a thousand words — but marry that with social media, location services and smart retailers and you’ve got a powerful platform…
PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the IOC Foursquare campaign, and at whether Fox’s breakout television series Touch can help AT&T’s airgraffity. Plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah…
How Location-Based Services Are Reinventing Radio
Local radio offers an ideal platform for the delivery of location-based services. Many digital radio technologies are already being used to collect information about users and disseminate target ads. Radio has reached a turning point according to Pandora founder Tim Westergren: “At the core of that transformation is personalization.”
How Local Gyms Can Use LBS Fitness Apps
Mark Hemphill, Founder and COO of ScreenScape says that “place-based media is a natural fit for fitness clubs. There are tons of applications ranging from fitness videos, to membership drives and loyalty programs that make it a natural application for both venue enhancement and member engagement.”
PODCAST: This Week in Location-Based Marketing — Kodak, Gopogo
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Kodak’s attempts to make some money in mobile, mobile ticketing with Masabi, Gopogo and Project Noah launch — and is Foursquare getting ready to make some money? All this plus a busy week in funding and special guest Alexis Zamcow from Canada Post…
How Digital Merchant Marketplaces Are Enabling Hyperlocal Commerce
When we think about online marketplaces, the giants in the field (eBay, Amazon and Craigslist) immediately come to mind. But a new crop of location-based marketplaces is now empowering consumers and small businesses alike to buy and sell products and services from one another in their own backyard…
Wielding Hyperlocal Brand Influence
It’s clear that for brands there is an ever-increasing array of tools available to help us find the true local advocate. We must remember, however, that influence is not only the ability to drive awareness and get recognition, but also a function of credibility, expertise and the ability to convince people to make decisions…