PODCAST: This Week in Location-Based Marketing — Talkbits, Moves

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Talkbits — this generation’s version of the CB radio. Meanwhile, Weve wastes no time and starts working with Virgin Records; big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game; Yahoo! destroys (er, acqui-hires) Alike; and a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by, and our resource of the week shows the power of big data…

PODCAST: This Week in Location-Based Marketing — Flock

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories about live music discovery app Timbre, Ford’s new location apps in SYNC, rumors about a Facebook “friend finder,” and a deep dive into the abrupt closure of Everyblock by NBCU…

PODCAST: This Week in Location-Based Marketing — Urban Airship

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories about new photo polling app Voto; 42Floors, the AirBnB for office rentals; LivingSocial’s painful year; Pepsi’s next generation vending machine and the mobile food market starts to sizzle (sorry!); plus, Scott Kveton, CEO of Urban Airship…

PODCAST: This Week in Location-Based Marketing — Locationary

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories on Listia and FrontFlip; a deep dive into what Facebook Graph Search means to location; and Rob’s latest obsession app called Moves. Plus special guest Grant Ritchie, founder and CEO of Locationary, and our resource of the week from Forrester…

PODCAST: This Week in Location-Based Marketing — Lumi Mobile

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Google’s moves with Zavers and Fieldtrip. They also touch on payments companies PayPal and GoBank and examine RedStripe’s latest local initiative. Plus special guest Dan Foreman of Lumi Mobile talks the death of surveys…

PODCAST: This Week in Location-Based Marketing — Waze, Spun

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan have nine different stories, including their bewilderment at Waze; why they think 4sqTrigger is onto something; and UrbanAirship’s progress with Tello. Also Scott Lindenbaum of Spun talks about using a goat for location-based marketing…

PODCAST: This Week in Location-Based Marketing — PushPoint Mobile

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the state of telematics, “Parking Douche,” and a great campaign from Meat Pack in Guatemala. Plus: M&A and funding activity, the resource of the week and special guest Greg McCalister, co-founder and CEO of PushPoint Mobile…

PODCAST: This Week in Location-Based Marketing — LBS in 2013

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan look back at the most impactful stories on 2012, make six predictions for 2013, and pick a few companies to watch in the coming year…

PODCAST: This Week in Location-Based Marketing — Triton Digital

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss news from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital…

PODCAST: This Week in Location-Based Marketing — Yoose

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Bing can perform as the underdog, discuss the new Google Maps for iOS, and review the new Point augmented reality app. Plus funding news, resource of the week and special guest Christian Geissendoerfer of Yoose…

PODCAST: This Week in Location-Based Marketing — Urban Airship, Spun

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at how phone carriers are striking back; Broadcastr spins to Spun; acquisition news from Urban Airship; funding news from Clearstory and Poshmark and special guest Spun co-founder Scott Lindenbaum…

PODCAST: This Week in Location-Based Marketing — Lemon Mobile

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at apps that track your spouse; analytics companies that profile shoppers; and the state of the group buying business. Plus, special guest Terry Blake of Lemon Mobile…

PODCAST: This Week in Location-Based Marketing — Esquire, GetGlue

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at jeans that check-in for you; Esquire jumps the gap between magazine and digital; and is Foursquare’s new valuation too high? Plus news from GetGlue, a new Apple patent on location and a clip from the archives with Holger Luedorf, VP mobile and international at Foursquare…

PODCAST: This Week in Location-Based Marketing — Blippar, Shopkick

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan ask: Do we need another coupon platform? Retailmenot thinks so. Product launches by SpotBros, Pretzil and Busbud PLUS Blippar shows us augmented reality’s potential, the greatest mobile payments info graphic ever and special guest Alexis Rask from Shopkick.

PODCAST: This Week in Location-Based Marketing — Waze, Evzdrop

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about wheels, Weve, Waze — and would you spend $600 on Oakleys? Plus, special guest David Rush, co-founder of Evzdrop and Asif is live from the home of the Singapore Sling…

PODCAST: This Week in Location Based Marketing — McDonalds, Mondelez

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about how McDonalds is taking aim with Rovio’s Angry birds in China; Square makes its way north to Canada; Plus news from Gigwalk, Yelp and Yahoo + special guest Ed Kaczmarek, Director of Innovation and Emerging Technology at Mondelez International…

Marketers Adopting New Metrics Like ‘Footfall’ and ‘Deals Redeemed’

Share this:

Not only has the world of mobile deals exploded, from Foursquare to Groupon, Dealfind and more. There has also been a shift in metrics for determining success. In the old days we would look at mobile ads and measure their effectiveness in terms of CPMs, click-throughs and such. But with the advent of location-based services, that’s simply not enough. Many businesses are turning to new metrics such as increases in footfall; deals redeemed; and the number of friends you share deals with. I refer to this as social magnification.

PODCAST: This Week in Location-Based Marketing — Placecast, Expion

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan reflect on the first 100 shows. Innovation finally strikes with ByteLight; the Green Giant makes his augmented reality debut; stories from Placecast, Klash and Facedeals; and a ton of acquisitions, our resource of the week from Shopify, and special guest Erica McClenney of Expion…

PODCAST: This Week in Location-Based Marketing — Ebay, Ozmott

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Asif’s experience at the “Your Business Is Now” conference in Hamilton; Disney re-imagines the simple cake with augmented reality; Ebay gets all grown up and smart; and Joe Walker, Founder of Ozmott chats with Asif…

Taking Location-Based Services to the Public Sector

Share this:

Consumers are getting more and more comfortable with location-based services like Foursquare and Facebook Places, and many small businesses are recognizing these apps are great tools for connecting with potential and existing customers. The public sector has a similar opportunity to customize services for citizens and employees by engaging with the growing wealth of location-based data…