LBMA Podcast: Thumbvista’s Linden Skeens
In this week’s episode, Nordstrom brings Pinterest into its stores; eMart’s flying store; What3Words tries to make physical location easier with 3 words; Shopperception goes deep into buyer behavior in physical stores; WyWy signs up Vodafone for cross-screen advertising; Foursquare and Deezer partner for concert check-ins. Plus special guest Linden Skeens of Thumbvista….
LBMA Podcast: ‘Connected’ Cars and ‘Connected’ Homes
In this week’s episode, Asif’s take on location in Singapore; SingleTouch launches their FollowMe service; uKnow partners with ESRI to help track your family; Gannett acquires Belo’s television stations and tries to go hyperlocal; Tred delivers your next new car test drive; Google’s Project Loon soars; The connected car is going to be big; Special guest Mike Soucie of Revolv on the connected home.
LBMA Podcast: The ‘SoLoMo Movement’ and the Power of Context
In this week’s episode, Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. The resource of the week is “Contagious” by Jonah Berger, plus special guest Paul Mabray, founder of VinTank…
LBMA Podcast: Chuck Martin on ‘Mobile Influence’
In this week’s episode, eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; and local mobile is exploding…
LBMA Podcast: InMobi’s Piyush Shah on the Mobile Opportunity in China
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss TuneIn’s $25 million raise to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada’s location and mobile advertising landscape and special guest Piyush Shah of InMobi…
LBMA Podcast: Domino’s, LevelUp, and UpOut’s Martin Shen
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Shazam’s background tagging; Domino’s delivers Pizza-smelling DVDs; UberMedia changes the rules in targeted ads with UberAds; LevelUp partners with NCR; The importance of customer feedback and engagement plus special guest Martin Shen, co-founder of UpOut…
LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Yahoo’s continued campaign to buy employees; big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; the re-emergence of RFID for grocery checkout; a Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile…
LBMA PODCAST: Square, BlockAvenue, and PlaceIQ CEO Duncan McCall
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about rumors that Facebook is looking to purchase Waze for $1 billion. Meanwhile, Square is set to check in to Foursquare’s neighborhood; BlockAvenue launches to give your city a grade; and Unilever goes hyperlocal with its rewards program. Plus special guest Duncan McCall, CEO of PlaceIQ.
LBMA PODCAST: Dwolla, Kiip, MoodMedia, and Now Founder Ben Broca
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about ISIS’s plan to bring loyalty to vending machines. Meanwhile, Dwolla closes their $16.5 million series C; Kiip powers the “sour to sweet” campaign for Sour Patch Kids; MoodMedia pinpoints you by the music your hear; Google Now! comes to the iPhone and leaves a lot to the imagination; Foursquare is about to sell your data; and PJs that tell stories. Plus special guest Ben Broca, founder of Now…
LBMA PODCAST: Visualizing Your Check-ins & Twist’s Edward Marks
In this week’s episode, hosts Rob Woodbridge and Asif Khan looks at Swipp, Punch.in and Fiz. Meanwhile, Visa works with Fandango for location-based offers, and independent fuel retailers band together to create their own payment and loyalty initiative. Resource of the week is the history of location-based games in one infographic, and an interview with special guest Edward Marks of Twist…
LBMA PODCAST: Tempo Founder Discusses Calendars as an OS
Welcome to This Week in Location Based Marketing. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Nike’s use of 3D holographs to sell shoes in Amsterdam; paying by sound in Beijing; K-Mart uses check-ins to promote the world’s largest bake sale. And special guest Raj Singh, founder of Tempo talks about the calendar as the operating system.
LBMA PODCAST: The Importance of Localization for Mobile Gaming
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; and will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car? Plus special guest Darya Trushkina, VP Business Development at Game Insight…
LBMA PODCAST: David Lieb Ushers in the ‘Age of Inference’
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at a new universal ad metric; Tata Docomo makes it easy to check in without GPS or internet (but why?); and Glympse moves onto the streets inside of BMW. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey…
PODCAST: This Week in Location-Based Marketing — Beergram
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the Singapore government’s plan to roll out location-based services; Google’s Niantic Labs gets into book publishing; Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Plus special guest Andrea Sanchez, founder of Beergram.
PODCAST: This Week in Location-Based Marketing — PubNub
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss whether Foursquare can make the switch from check-ins to discovery; Apple is awarded a patent for augmented reality on top of live video; Volkswagon makes driving more social; and Microsoft is testing yet another option for mobile payments. Plus special guest, Todd Greene, co-founder and CEO of PubNub on the emergence of real-time apps.
PODCAST: This Week in Location-Based Marketing — Ping Mobile
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss LinkedIn’s rumored acquisition of the Pulse News Reader. Meanwhile Posse saddles up and moves to the U.S.; the earth’s magnetic field may hold the key to indoor location; and Quri gives brands a little leverage. Plus special guest Shuli Lowy from Ping Mobile on SMS marketing…
PODCAST: This Week in Location-Based Marketing — CrowdOptic
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Guardly’s indoor emergency services; Banjo is chosen by Google+; Qualcomm’s greatest location advertising campaign ever; Hot Wheels tweets for Cameros; Sonar introduces us to the Bing Fund; and Andrew Mason shows his character…
LBMA Podcast: The Mobile Payment Journey of the Future
In this week’s episode, Asif’s take on location based marketing in China; Twitter finally develops geo-targeted ads; Facebook helps get you (almost) free wifi; Google plans to launch thing-sharing service Mine, and Pandora quadruples its audience. Plus our resource of the week: The mobile payment journey of the future. And special guest Keller Rinaudo, co-founder of Romotive.