Asif Khan | Street Fight - Part 16

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

Asif Khan

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…

Music Marketing — A Location-Based Listening Experience

Asif Khan

Music Marketing — A Location-Based Listening Experience

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools…

Checking In to the Campaign Season

Asif Khan

Checking In to the Campaign Season

Utilizing LBM for political purposes opens up many different opportunities for politicians to connect with their supporters, as well as for potential voters to connect and share ideas with one another. Here are a few ways LBM may effect upcoming elections…

PODCAST: This Week in Location-Based Marketing — LBS in 2012

Asif Khan

PODCAST: This Week in Location-Based Marketing — LBS in 2012

In this episode of This Week in Location Based Marketing, a video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan try to make sense of the rapid-paced location based world that was 2011 and cobble together a few thoughts on what 2012 will look like…

Using LBS to Find Jobs and Workers

Asif Khan

Using LBS to Find Jobs and Workers

The unemployment rate is dropping — a little. At 8.6%, there are still a lot of people out of work. Meanwhile, employers are still hiring. If leveraged properly, location-based services can offer the extra boost that helps job seekers and employers make a connection and find the right fit.

Keeping Tabs: New LBS Apps Help Track Family, Friends

Asif Khan

Keeping Tabs: New LBS Apps Help Track Family, Friends

Location-based services have provided users with a wide range of capabilities, from exclusive access to special coupons and deals to discovering new stores via friends’ check-ins. But recently we’ve seen a new wave of LBS focused on allowing users to track one another…

The Great Indoors: The Future of Indoor Location & Advertising

Asif Khan

The Great Indoors: The Future of Indoor Location & Advertising

The “shopping experience” is something retailers have been perfecting for decades. Product placement and drive aisle concepts are designed to entice consumers and draw them to the best deals that will keep them coming back. But, what if we could take these concepts a step further with location-based marketing?

Tap, Tap: Is the NFC Tipping Point Finally Here?

Asif Khan

Tap, Tap: Is the NFC Tipping Point Finally Here?

This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…