Asif Khan | Street Fight - Part 16

PODCAST: This Week in Location-Based Marketing — Amex, Pressly

Asif Khan

PODCAST: This Week in Location-Based Marketing — Amex, Pressly

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s partnership with Amex on sponsored local tweets; mobile apps for civil engagement; the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign; and Glamour’s Shoppable Wall. Plus special guest Jeff Brenner, CEO of Pressly…

Shazam-ing the Super Bowl and the Marketing Value of Audio Tagging

Asif Khan

Shazam-ing the Super Bowl and the Marketing Value of Audio Tagging

Location-based marketing isn’t limited to mobile — it’s about how media is integrated into our lives no matter where we are. Nearly 50% of smartphone owners use their mobile device to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB).

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

Asif Khan

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…

Music Marketing — A Location-Based Listening Experience

Asif Khan

Music Marketing — A Location-Based Listening Experience

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools…

Checking In to the Campaign Season

Asif Khan

Checking In to the Campaign Season

Utilizing LBM for political purposes opens up many different opportunities for politicians to connect with their supporters, as well as for potential voters to connect and share ideas with one another. Here are a few ways LBM may effect upcoming elections…

PODCAST: This Week in Location-Based Marketing — LBS in 2012

Asif Khan

PODCAST: This Week in Location-Based Marketing — LBS in 2012

In this episode of This Week in Location Based Marketing, a video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan try to make sense of the rapid-paced location based world that was 2011 and cobble together a few thoughts on what 2012 will look like…

Using LBS to Find Jobs and Workers

Asif Khan

Using LBS to Find Jobs and Workers

The unemployment rate is dropping — a little. At 8.6%, there are still a lot of people out of work. Meanwhile, employers are still hiring. If leveraged properly, location-based services can offer the extra boost that helps job seekers and employers make a connection and find the right fit.